No such thing as bootstrapping

One of my projects involve helping Chinese companies connect with the US. With the hyper competitive nature of any business that even suggests it can make money, having US connections is a huge competitive differentiator and something I thought I was uniquely poised to provide a valueable service for. For this particular company, I found a great/mature US product for the chinese company to sell to customers in China. Why isn't it the other way around you may ask, that's because this involves immigration, and immigrating to the US is still a holy grail in china. Anyways, back to working with this company. Given the product's maturity (9 years), existence of materials already in Chinese, contracts that just need to be translated and lawyer referrals who've been working on this for years, you would think the start of actual transaction would be fairly quick. But we are spending months creating marketing materials and training that documented down to how exactly documents will be translated and sent across the ocean to whom and get a receipt for the fact that it was received. Selling an established product with existing customers, history, marketing materials, contracts etc... in the US wouldn't even require what we generally consider bootstrapping, but not so in China. There's this irony that more/prettier paperwork equals to more trustworthiness and higher value of the product, but the paperwork can be completely invalid since there's nothing governing truth in advertising. For example receipts don't work in china for expenses reimbursement, only invoices, and not just invoices, but invoices with a stamp on it. It doesn't matter that I can go anywhere and just have someone make me a stamp to stamp my invoice that I print on the computer. It's all about paperwork in the end, the right amount and the right look. I couldn't decide on whether this can be called no such thing as bootstrapping or no such thing as Just do it. You tell me if this is an isolated incidence.